Creating a Smarter Retail.

The brief

My job was to show the assets that would be needed to showcase the front and backends of retail, while marketing the Silicon Labs products.

The challenge

With less people traveling to convention centers for business trips, we worked to create a digital platform that demonstrates the "Smart Retail" experience that can be shared among several business executives along with their teams. Our challenge as an agency was to successfully demonstrate an experience that was representative of a marketing executive as well as a sales manager.

As an agile team, we worked in sprints to assure that product expectations and overall inclusivity are met once the platform is completed. It is also imperative that whatever we create can constantly be updated to meet the needs of our client's business.

Typically, I would start off by creating a simplified user journey, and conduct interviews to retrieve further information. With limited time, I chose to create a more advanced user journey based on the information that I received directly from the client. This became a helpful tool that acted as both a journey map and information architecture diagram.

The goal of Smart Retail

Silicon Labs indicates on their site:

To create a seamless customer experience across all channels, retail infrastructure demands a connected environment to provide consistent pricing across channels, personalized offers/communications or cross-channel inventory visibility.

While retailers create strategies and invest in technology to optimize these business processes, one objective is to support and educate store associates as brand professionals freed from automated & repetitive processes, e.g. pricing management or locating products, allowing them to spend time connecting with customers at every opportunity and touchpoint. — Silicon Labs · Smart Retail

Using this ideology, I later illustrated simplified versions of screens, demonstrating the user experience through each layer featured in the journey. Annotation was used to help the client understand the process without detailed wireframing.

What's ahead

Post-Discovery phase, the team is working closely with the client to utilize the current products and content that exist to effectively build and enhance the user platform.

The final version will be showcased at the digital CES 2021 convention.