Senior UX & Product Designer
Designing experiences that tell the right story, at every touchpoint.
Translating complex problems into intuitive, human-centered experiences — through research, strategy, and the art of visual storytelling.
Senior UX & Product Designer
Translating complex problems into intuitive, human-centered experiences — through research, strategy, and the art of visual storytelling.
Selected Work
T-Mobile · Mobile · eCommerce
Five years of UX leadership at T-Mobile spanning four signature projects — from the Account Chooser & Switcher in the T-Life app to the Pricing Bar, eSIM eCommerce launch, and the Digitally Reluctant persona research.
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Byredo · Spec · Luxury
A speculative redesign of Byredo's eCommerce experience and a companion mobile app — exploring how a luxury fragrance brand could deepen storytelling and personalization. Presented as a spec; not realized in production.
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OutboxEDU · EdTech · VR
Designing OutboxEDU's gamified learning platform for grades 2–8 across mobile, web, and VR — multi-language onboarding, classroom challenges, and immersive 3D lessons.
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Mighty & True · Smart Retail
Designing a connected in-store retail experience — mapping the user journey and crafting the screens that bridge physical and digital touchpoints.
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MISC · UX Research · Grocery
UX research and landscape analysis for one of the leading grocers — comparing Sprouts against in-store and digital competitors to surface the gaps an optimized mobile experience could fill.
View Case Study →Illustrations
Outside of pixels and prototypes, I bring stories to life through illustration — from editorial art to theatrical design. This creative practice informs everything I build.
About
My name is Samantha Rose Lind and I design digital experiences with the mindset of both a systems thinker and a storyteller. As a Senior UX/Product Designer with 10+ years of experience across eCommerce, mobile, and enterprise B2B with roots in theatrical design and illustration, I'm drawn to creating products that are not only functional, but immersive, intuitive, and emotionally resonant.
I hold a BFA in Design from Rutgers University and design with a theatrical mindset where timing, flow, and audience perspective guide every decision.
Kind Words
Sam is someone you want on your side. She is effortlessly consistent and a delight to be around. Her ability to make her points known in the interest of furthering the design is unmatched, and she always is able to keep progress driven forward. She is able to take less than ideal requirements and work with stakeholders to get to a product that the team can be proud of. She asks the right questions at the right time, and I think that's incredibly important in this line of work.
UX Design Program Director — T-Mobile
Sam has been so helpful in executing our designs at OutboxEDU! Her projects are always delivered on time, and she is extremely organized. She is very receptive to constructive criticism, and is always eager to learn something new. Sam has already become my favorite UX designer to collaborate with.
3D Animator / Front End Developer — OutboxEDU
I absolutely loved working with Samantha! We have collaborated on an online game portal project. During the project she showed herself as a thoughtful and talented UX designer. Her work complemented the general concept of the project. She was very receptive for feedback and delivered the branding and UX designs on time. Working with her was very inspiring, easy and fun!
Software Engineer — thelighthouse.us