Enhancing the user experience for the Byredo website & app prototype.

The opportunity

Users have experienced difficulties navigating the Byredo website, preventing them from purchasing as many products. Relying heavily on social media influencers and sales reps to advise them on the most popular products, customers wind up making minimal purchases without fully exploring the collection.

Current retail sales

Product sales continue to grow with loyal clients; however, new customers have expressed difficulties understanding the concept behind Byredo. Without access to a local store, many customers make blind purchases based solely on popular recommendations.

E-commerce sales

With e-commerce sales projected to steadily increase by 8.7% each year, it only makes sense to provide customers with the best tools to shop the collection.

Creating a more personalized experience online has been shown to boost revenue by as much as 10% because it helps consumers feel a connection to brands and can simplify the online shopping experience. — Michael Ugino, "The Top Ecommerce Trends You Need to Know about for 2020," Sellbrite, 2020

Creating a more cohesive website and possible app will enhance the user experience, thoroughly educating the customer about the product. This could potentially lead to a higher client conversion, as well as building their trust to make larger purchases.

The future

With a current pandemic preventing customers from visiting stores to receive feedback and freely explore the collection, UI and UX assets must be enhanced to keep clients engaged.

Since this presentation, improvements have been made to reorganize and re-imagine the product information on the site. The enhancement of the "Live Chat" feature has helped customers connect with retail employees, maintaining luxury standards provided by the stores.